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Home 產業脈動 育樂生活 Hey! 群創把藝廊搬上北捷數位列車 新銳畫家Billy數位藝術列車 10/29-11/04@板南線限定

Hey! 群創把藝廊搬上北捷數位列車 新銳畫家Billy數位藝術列車 10/29-11/04@板南線限定

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Hey! 群創把藝廊搬上北捷數位列車 新銳畫家Billy數位藝術列車 10/29-11/04@板南線限定
Hey! 群創把藝廊搬上北捷數位列車 新銳畫家Billy數位藝術列車 10/29-11/04@板南線限定

群創Smart Display Metro 在華盛頓 「美國臺灣形象展」以5G智慧城市沉浸體驗智慧顯示數位列車躍上國際版面,吸引美國軌道列車業者策略洽談。 群創數位列車今年一月北捷板南線首航以來,已是品牌主新寵兒: 寶可夢、New Balance、Microsoft、Samsung、SONY子彈列車吸引超過700萬人次搭乘,軌道迷Youtuber開箱文超過百萬點閱率,數位列車廣告累積營收超過千萬,台北捷運GO APP亦隨同增加許多下載量,成為台北捷運跨業合作數位轉型成功合作案。

群創光電率先導入高階曲面液晶顯示螢幕與ACeP彩色電子紙,取代傳統LED與紙本海報廣告。台灣顯示器產業研發實力執全球牛耳,然而,為設計師而生的螢幕需要優質視覺演譯。 群創光電總經理楊柱祥表示,群創光電布局場域經濟,北捷數位列車廣告營運商模,發現主題影像視覺抓緊乘客目光,網路口碑轉換為品牌購買率,線上線下串聯,商機可期。

  21歲時拿到加拿大卑詩省第8屆世界ANCA協會INAP視覺藝術獎首獎的羅得嘉Billy Degas Lo 是亞斯伯格症畫家,上帝為他開啟了藝術創作那扇窗,畫風有極高辨識度及療癒感,不僅與服裝設計師跨界參與首爾、巴黎、台北時裝周秀。更入選2020 Art Capital巴黎首都藝術節,與世界各地畫家一起展出。楊柱祥認為,北捷數位列車掌握台北交通樞紐,把國際藝術搬上數位列車,乘客搭車也可置身國際藝廊中,藝術X智慧顯示X軌道交通融合,希望擦出不一樣火花。此次板南線341數位列車,展出六大主題:  第一節: 風景台灣、第二節: 英數密碼、第三節: 貓、第四節: 名人堂(肖像)、第五節: 花、第六節: 金箔畫,透過快易通國際媒體後期製作,將五十幅作品數位化影像化,10/29-11/4 七天板南線限定,將掀起網美與軌道交通Youtuber打卡拍照風潮。群創開發的廣告雲平台輕鬆上架Billy’S ART數位創作,串聯北捷行控中心,乘客透過台北捷運GO APP 可追蹤 Billy’S ART行動藝廊動態行車資訊,欣賞多種畫風於曲面顯示螢幕與電子紙多層次呈現,置身藝術世界。Billy’S ART行動藝廊10/29-11/30於北捷西門魔幻展演超大顯示螢幕同步播放。

研調Fortune Business Insights指出,5GAIOT智慧交通是各國數位政府的主要政策,解封後的智慧交通成長力道強勁, 2021-2028年複合成長率(CAGR)高達11.1%,2028年可達2068億美元。九月德國柏林INNOTRANS展亦嗅出商機,新款軌道交通列車以LCD取代LED顯示螢幕趨勢確定。此外,數位發展部研議公部門委外電子數位看板將納規範,特別是交通運輸場域,對台灣顯示器業者是一利多。楊柱祥強調,國境解封啟動軌道交通建設,北捷場域經濟經驗國際輸出,群創不缺席。